New Charging Market Report from elvah Shows Rapid Growth and Intense Competition
Dynamic Market Growth: In the second half of 2024, there were 25 million charging sessions (+20%), with 590 GWh of energy charged and 137,000 charging sessions per day.
Intensifying Competition: The market is shifting from location advantages to pricing strategies, brand loyalty, and customer retention.
International Trends: Luxembourg leads with 0.84 charging sessions per capita during the reporting period. The Netherlands recorded a strong 12.7 million charging sessions in H2 2024, and new business models like dynamic pricing and charging offers in retail are gaining traction.
Essen, March 13, 2025 – The newly released Charging Market Report II.2024 by elvah once again provides in-depth insights into Germany’s public EV charging market. Based on over half a billion analyzed data points, around 25 million charging sessions were recorded in the second half of 2024 – equivalent to about 137,000 charging sessions per day, marking a 20 percent increase compared to the first half of the year. At the same time, the total energy charged rose to approximately 590 gigawatt-hours (GWh) – more than 100 GWh higher than the first six months. This continues the strong growth seen in the first half of the year and highlights the critical role that reliable charging infrastructure plays in the ramp-up of electromobility.
“We're seeing positive growth across nearly all observed regions – at the same time, it’s clear that competition is shifting: away from mere location advantages toward pricing models, brand awareness, and customer loyalty,” says Sören Ziems, Co-Founder and Managing Director of elvah. “Our data clearly shows how important sustainable and profitable utilization of charging points is, especially given the temporarily declining number of new electric vehicle registrations.”
DC Fast Charging Still Dominated by a Few Providers
While many municipal and regional utilities continue to hold leading positions in the AC (slow charging) market, DC fast charging is increasingly concentrated among a few large operators. EnBW remains the market leader in 14 out of 16 federal states.
The efficiency of a Charge Point Operator (CPO) can be determined by comparing their share of all charging points to their share of total charging sessions. A high value indicates that a provider operates highly frequented charging points – Ionity continues to lead in this regard. Fastned has also made significant progress in the ranking of the most efficient providers. The report highlights that high investments and dense site coverage could lead to further consolidation in the DC segment.
International Perspective and Regional Disparities
For the first time, the elvah report also examines neighboring European markets. Luxembourg recorded the highest value with 0.84 charging sessions per capita over the reporting period, while the Netherlands achieved an impressive 12.7 million charging sessions, making it the leader in absolute volume among the comparison markets. Belgium, Denmark, Austria, and Sweden also show dynamic developments, albeit to varying degrees. Depending on regional population density, economic strength, and political commitment, both the intensity of charging and the competitive landscape differ significantly.
In Germany, strong disparities between urban and rural regions remain evident. High utilization rates and relatively frequent charging sessions are found particularly along highways and in cities and shopping centers. In other locations, such as the metropolis of Berlin or the Saarland region overall, demand falls significantly short of expectations, which makes profitability more difficult for some operators.
Emerging Market Trends and Outlook
Beyond the raw growth and competition figures, the report highlights several trends that are likely to shape the market going forward. These include dynamic pricing models, where prices vary based on time of day or location, as well as increasing integration with the retail sector through charging offerings in supermarket parking lots.
“While the expansion of the public charging network is progressing, there are still major differences between providers and regions,” says Sören Ziems. “Politics and business must now create the right incentives to accelerate electromobility – from support programs in rural areas to clear regulations for price transparency and interoperability. Only then can we sustainably strengthen electromobility in Germany and Europe.”
The full Charging Market Report II.2024 is now available for download at www.elvah.de. Additional information on the data basis and methodology, as well as further evaluations for individual regions and countries, can also be found there.
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